After our initial conversation, we will review your project, pricing, and timeline expectations to make sure we are on the same page. To start your project, you’ll complete a questionnaire that will give me a sense of your style and understand your desired brand direction. The visual inspiration board that you put together via Pinterest should be filled with images that showcase your ideal brand aesthetic, typography, and colors you are interested in. I then begin researching your competition and gather more insight into the industry and your target customer.

I will then compile all of the research and information into a detailed project outline that we will use as the base foundation for your project. Once you review and sign off on the direction and select a color palette, I will begin designing logo concepts. This phase is a collaborative process and I’ll use your comments and feedback to fine-tune and revise the initial brand assets. It’s very important that you take the time to provide constructive feedback throughout the process to keep the project running smoothly.

All concepts will be organized in a helpful document with mockups where you can begin to see the brand strategy come to life. You will have the opportunity for three rounds of revisions until you are completely thrilled with your new design.

After you are happy with the final direction of your brand, we will expand it into supporting collateral such as web design, social media creative direction, packaging and labeling, stationery design, and more.

I’ll compile all of your final files in an organized Google Drive folder as well as a detailed brand guideline document that goes over how to utilize your brand assets through your digital and print marketing presence.

Our new friendship doesn’t end there, I am available to assist with any ongoing projects as your business grows.