TaylorMade Women’s Golf & Social Club
Some projects find you at exactly the right moment.
When the team at TaylorMade approached Grandview Collective to create the brand identity for their new Women's Golf & Social Club, it was more than a design brief — it was an invitation to be part of something genuinely exciting. A community being built from the ground up, inside one of the most iconic names in golf, for women who love the game as much as I do.
As a golf enthusiast myself, I'll be direct: this one meant something.
The vision was clear from the start. The club had big plans — events, community, culture — and they needed a brand that could hold all of it. Something that felt elevated and modern without losing the warmth of what the club was really about: women, connection, and a shared love of the game.
THE WORK
We developed a complete brand identity system — from the core logo and mark through to merchandise, collateral, signage, and event materials. Every element was designed to live in the real world: on jackets, on signage, on guest passes, on the course.
The brand needed to carry weight inside TaylorMade's world while carving out its own identity. That's a specific creative challenge — and one I loved solving.
THE LAUNCH
TaylorMade unveiled the club at The Kingdom — their exclusive practice facility right here in Carlsbad — and I was honored to be there for it. The event featured a panel headlined by Kendall Toole, beautifully catered food, and branded jackets bearing the new logo worn by every woman in the room.
Seeing the identity come to life at that scale, in that setting, on that day — it's the kind of moment that reminds you why this work matters.
Project Scope -
Brand Identity
Creative Direction
Collateral Design
Merchandise Design
Signage Design
All creative work was developed by Grandview Collective in partnership with TaylorMade Golf Company. Copyright for all brand assets is owned by TaylorMade Golf Company. Displayed here with permission as part of the Grandview Collective portfolio.
