Your brand should be doing the heavy lifting. Let's build one that does.
Your clients decide what you charge before they read a word on your site. Every service here starts with strategy, so the right people book and the wrong ones move on. It's the same process behind TaylorMade's women's golf club and The Roosevelt in Carlsbad Village.
Who I work with
Creative studios and design practices: interior designers, architects and agencies who need a brand as good as their portfolio.
Lifestyle and wellness brands: founders building something people want to belong to.
Hospitality and food + beverage: hotels, wine bars, coffee shops and restaurants where the brand matters as much as the menu.
Places and spaces: commercial real estate, mixed-use properties and retail where identity drives foot traffic and value.
Established small businesses that outgrew their first brand and know it.
Brand Identity Essentials.
The foundation for everything else.
A logo is one piece. Your brand is everything a client notices before she calls you, and the system that keeps it consistent everywhere she sees you.
You get a full identity suite built from strategy: logo variations, color palette, typography, brand marks and guidelines. It's designed to make you look as established as you already are.
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1:1 Collaboration – A full week dedicated to your branding project, with email communication for feedback and approvals.
Brand Mood Board – A curated board to align on creative direction and serve as a reference for future branding consistency.
Primary Logo Design – A simple, timeless logo delivered in multiple formats (PNG, JPG, AI, SVG).
Secondary Logo Design – A condensed or alternate version of your primary logo for versatility.
Brand Marks – Additional graphic elements such as a monogram, tagline mark, or watermark.
Color Palette – A set of 4-6 curated brand colors with hex codes.
Typography Selection – A complementary font pairing for digital and print use.
Brand Guidelines – A PDF guide including logo usage, color codes, and typography recommendations.
Final Deliverables – Every file packaged and delivered in multiple formats.
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You're building a new business and want it right from day one.
Your business has changed and your brand still looks like year one.
You love your website, but the logo has to go.
Brand Identity + Custom Website.
From logo to launch.
Your brand strategy, identity and custom Squarespace website, designed together so your logo and your homepage finally match.
No more patching a site that was never right, or apologizing for a logo that doesn't match your work. One designer, one process, logo to launch.
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Everything in Brand Identity Essentials, plus:
5-7 page custom website
(Home, About, Services, Blog, Contact—or similar pages tailored to your needs)Platform of your choice:
Squarespace or WordPress (Beaver Builder or Elementor)Clean, strategic layout
We’ll map out a structure that guides your visitors and keeps things easy to navigate.Branded design
Colors, fonts, and visual elements tailored to match your brand.Mobile optimization
Your site will look great and function seamlessly across all devices.Essential integrations
Set up for email marketing, social media links, contact forms, and basic SEO.Training video
You’ll get a custom screen recording showing you how to make future updates confidently.1 week of email support
After your site launches, I’ll be here for small tweaks or questions as you settle in.
Optional (Time-Permitting) Add-Ons:
Blog setup + post page styling
Stock image sourcing
Simple e-commerce setup (up to 10 products)
Additional pages or custom sections
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You're ready for a completely custom website that's built around your strategy, not a template.
You want to automate your inquiry and booking process through smart design.
You want the done-for-you experience — logo, brand suite, and website — handled by one person who understands all of it.
KIND WORDS FROM PAST CLIENTS
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KIND WORDS FROM PAST CLIENTS ⬤
The right brand changes everything.
The inquiries feel different. The clients feel right. The work feels like it fits.
Are you ready?