I sold my first product at nine.
75 cents a pen.

I'm Stephanie, founder of Grandview Collective.

Brand and website designer in North County San Diego, and a business owner since the fourth grade.

A smiling woman sitting at a dining table holding a blue Apple laptop. The table has an open planner, a blue phone case, and a pen. In the background, there is a framed black and white photograph of the ocean and a tall green plant.

THE STORY

At nine I glued fabric and feathers onto pens and sold them to my classmates for 75 cents each. No business plan. Just a kid who noticed that the pens with the best feathers sold first. That stuck.

I studied Communication and Design in college. In 2010 I launched Reckless Crush, a jewelry and accessories brand I built from scratch and grew into boutiques and magazine features. Along the way I spent 15 years on marketing and strategy teams, learning why people buy from one brand and scroll past the next.

During the summer of 2017 I put it all together and opened Grandview Collective: strategy-first design for businesses whose work is better than their brand. I named it after Grandview Beach in Leucadia. You walk down the stairs and the whole coastline opens up in front of you. That's what a good brand does for a business.

Since then I've branded TaylorMade's Women's Golf & Social Club, a mixed-use development in Carlsbad Village, three Episcopal churches in Florida and interior design firms across Southern California.

Today I work from North County San Diego with clients everywhere, and a toddler at home keeps me grounded and very caffeinated.

THE STUDIO

Grandview Collective is a brand identity and Squarespace website studio, with Shopify for online stores, and you work with me from the first call to launch day.

I design for interior designers, lifestyle brands, creatives and the people behind the places everyone talks about: hotels, wine bars, coffee shops and commercial properties.

Your brand is the first room a client walks into. Make sure it looks like you planned it.

Every project starts with strategy, because a beautiful logo with no plan behind it is decoration. I learned that the expensive way with my own brand. You get to skip that lesson.

How i work

  • I. COMMITMENT

    You're about to spend real money on your brand. I've been the owner signing that check, so I treat your project like it's my own business on the line.

  • II. COLLABORATION

    You know your business better than anyone. I know brand strategy and design. You'll always know where we are and why I made each call.

  • III. CONFIDENCE

    I don't disappear at file handoff. You'll learn how to use every piece, so the first time you post, print or update your site, you already know how.

Starting fresh, or outgrowing the brand you built in year one?

Tell me where you're headed.

Book a discovery call