
The Opportunity -
Baretto 1931 is an espresso bar rooted in the charm of Breckenridge, Colorado. Inspired by European café culture and the founder's Italian heritage, the brand blends timeless tradition with modern-day sophistication. Our goal was to create a warm, refined, and memorable brand identity that would translate across packaging, signage, digital presence, and in-store experience.
Project Scope -
Brand Identity
Creative Direction
Collateral Design
Art Direction
Merchandise
Signage
Social Media Design
Baretto 1931 draws visual inspiration from vintage European cafés, alpine architecture, and understated luxury. The aesthetic combines rich tones, classic typography, and subtle detailing to evoke comfort and culture.