The Opportunity -

Coastal Core Pilates is a boutique reformer studio located in the heart of South Oceanside. Founded by two instructors from San Clemente, the studio offers a movement experience that’s grounded, empowering, and community-driven. We partnered on a full-scope creative project—bringing their vision to life from brand identity to launch and beyond.

The Challenge -

The founders wanted a brand that felt elevated but approachable, with a clean, coastal aesthetic that stood out from the typical sterile or overly minimal look common in fitness spaces.

They needed a complete brand system to support their launch, promote in-studio offerings, and create a strong digital and physical presence—all while staying true to their grounded, warm values.

Project Scope -

  • Brand Identity

  • Creative Direction

  • Collateral Design

  • Merchandise

  • Signage

  • Social Media Design

Coastal Core Pilates launched with a cohesive visual identity that resonates with their audience- resulting in strong brand recognition, consistent class bookings, and merchandise that quickly sold through.

The brand now supports them across every touchpoint-from Instagram and their mobile app to the front desk-and reflects their values with clarity and confidence.

*Image courtesy of Fabric

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