For this project, I partnered with Kristin Strand of Strand Interiors, an Orange County-based residential designer who specializes in a unique "Scandi-SoCal" aesthetic. Kristin’s challenge was to evolve her digital presence to match her firm’s growth into the high-end luxury market. My goal was to translate her signature brand of laidback luxury into a cohesive visual identity and a high-performing website that spoke directly to sophisticated homeowners seeking both functional space planning and elevated furnishing selections.
We centered the design strategy on the intersection of Kristin’s Scandinavian roots and her adopted Southern California home. I developed a minimalist, airy brand palette and a streamlined user experience that mirrors the intentionality of her interior work. The final portfolio-driven website showcases her project transformations through high-impact imagery and clean typography, successfully positioning Strand Interiors as a premier destination for everyday luxury living in the competitive Southern California landscape.
Brand Strategy
Brand Identity
Service Brochure
Signage Design
Social Media Design
Custom Website Design
