Why I Swear by Squarespace for Small Business Owners

Jan 8

WHY I CHOOSE SQUARESPACE FOR MY CLIENTS

TLDR:
IT’S EASY TO NAVIGATE, LOW MAINTENANCE, MOBILE FRIENDLY + MORE

When it comes to building your digital home, choosing the right platform is the foundation of everything. And let’s be honest—with options like WordPress, Wix, and Showit out there, the "analysis paralysis" is real.

But if you are looking for that sweet spot between high-end design and zero tech headaches, there is one clear winner: Squarespace.

I’ve spent 15+ years in marketing and design, and time after time, I recommend Squarespace to my clients. Why? Because it allows us to build a strategic, custom brand identity that actually works for you—not one that requires a degree in coding to maintain.

If you are wondering if it’s the right move for your business, here are the 5 reasons why I think it’s the ultimate power move for small business owners.

1. You Can Actually Use It (No Developer Required)

The number one struggle I hear from business owners? "I have a website, but I’m afraid to touch it."

Your website should be a living, breathing part of your business, not a static museum exhibit. Squarespace is designed with a "what you see is what you get" editor (Fluid Engine).

Drag & Drop Freedom: You can swap images, edit text, and move sections around without looking at a single line of code.
Real-Time Editing: No more hitting "preview" and crossing your fingers. You see changes as you make them.

My Promise: After every custom project, I record personalized training videos showing you exactly how to make updates. You’ll never have to pay a developer just to fix a typo again.

2. Built-In Mobile Optimization

Here is a hard stat: Over 50% of your traffic is coming from a phone. If your site looks clunky on mobile, you are losing customers instantly.

On many platforms, getting a site to look good on mobile requires extra coding or manual tweaking. Squarespace handles the heavy lifting for you. It automatically ensures your content stacks beautifully on any device.

Since Google prioritizes mobile-friendly sites, this isn't just about aesthetics - it’s about getting found.

3. Zero "Plugin Panic" (Low Maintenance + Secure)

If you’ve ever used WordPress, you know the drill: You log in to post a blog, only to find 12 plugins need updating, and hitting "update" might break your whole site.

As a business owner, you don’t have time for that. Squarespace is an all-in-one, closed platform. This means:

Security is managed for you: No scary "site hacked" warnings.
No manual updates: New features are rolled out automatically.
Peace of mind: You focus on selling your services; Squarespace focuses on keeping the site running.

4. SEO Tools That Actually Help You Rank

Let’s be real: a pretty website is useless if no one sees it. There is a myth that Squarespace is "bad for SEO," but that is ancient history.

Today, Squarespace has powerful, built-in SEO tools that make ranking on Google accessible for non-techies:

Automatic Sitemaps: Helps Google index your new pages faster.
Free SSL Security: A crucial ranking factor that proves your site is safe.
Simple Meta Descriptions: Easy fields to add keywords to every page and image.

5. Custom Design Meets User-Friendly Control

This is my favorite part. Squarespace gives me (the designer) the ability to use custom code (CSS/HTML) to create a totally unique, high-end look that stands out from the crowd.

But the magic happens after the handoff. Because the core platform is so user-friendly, I can build you a "Ferrari" of a website, but hand you the keys to a car that drives like an automatic.

You get the bespoke, strategic design that sets you apart, with the ease of use you need to run your business.

Is Squarespace Right For You?

At the end of the day, your website should make your life easier, not harder.

If you want a site that is visually stunning, secure, optimized for Google, and - most importantly - easy for you to manage, Squarespace is the answer.